Technology Strategy Board (TSB) Awards MirriAd and its Partners Funding for £1.5million Online Embedded Advertising Project.

A deal struck today between Comcast Networks and MirriAd now means advertisers can get straight to the eyeballs of the consumer with new product and brand placement opportunities available on E!, Style, VERSUS, GOLF CHANNEL and G4.

MirriAd today announces the appointment of Denny Wilkinson as Chief Operating Officer. He joins MirriAd as the company moves rapidly to exploit its patented technology in markets around the world.

MirriAd, and Endemol, one of the world’s largest independent television production companies, launch a joint venture to exploit embedded advertising opportunities in the Indian broadcast television market. Endemol’s broadcasting partners will now be able to deliver product and brand placement opportunities that are fully incorporated within core programming.

Oxford Technology Enterprise Capital Fund Joins Existing Funding Partners.

MirriAd recognised by the British Business Angels Association (BBAA) as the ‘Best Structured Deal between a VC and Angels’ at the association’s annual awards.

MirriAd has today announced it has chosen to outsource the hosting and management of its core infrastructure to TelecityGroup.

MirriAd has secured a deal to digitally embed brands within Bollywood content marketed by P9 Integrated, India’s leading film-marketing company from Percept Holdings.

Seraphim Capital, the £30m Enterprise Capital Fund, has led a £2million round of investment into leading embedded advertising specialist, MirriAd Ltd.

MirriAd has embedded content into live-action clips taken from the third movie in Universal Pictures’ blockbuster Bourne franchise, to create a promotional competition.