Category listing for News

MirriAd’s Production Team wins an AVA Gold Award for Use of Special Effects and Animation.

MirriAd’s Production Team wins an AVA Gold Award for Use of Special Effects and Animation in embedded advertising.

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MirriAd March cover story in Digital Studio

Digital Studio, India’s leading post production publication, profiles MirriAd, whose patented ad insertion technology is creating waves in the advertising industry.

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MirriAd Wins Government Innovation Award and Secures Grant for New Project

Technology Strategy Board (TSB) Awards MirriAd and its Partners Funding for £1.5million Online Embedded Advertising Project.

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Brand to the future

MirriAd CEO Mark Popkiewicz argues that advertisers and brands need to be more creative with online advertising, and that the regulations around broadcast advertising need to be relaxed.

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E! gets “embed” with MirriAd

A deal struck today between Comcast Networks and MirriAd now means advertisers can get straight to the eyeballs of the consumer with new product and brand placement opportunities available on E!, Style, VERSUS, GOLF CHANNEL and G4.

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Denny Wilkinson appointed Chief Operating Officer at MirriAd

MirriAd today announces the appointment of Denny Wilkinson as Chief Operating Officer. He joins MirriAd as the company moves rapidly to exploit its patented technology in markets around the world.

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MirriAd and Endemol join forces to deliver embedded advertising in India

MirriAd, and Endemol, one of the world’s largest independent television production companies, launch a joint venture to exploit embedded advertising opportunities in the Indian broadcast television market. Endemol’s broadcasting partners will now be able to deliver product and brand placement opportunities that are fully incorporated within core programming.

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MirriAd named in top 100 MediaTech companies to look out for

MirriAd has been recently named in Library House’s MediaTech top 100 list, which lists Europe’s hottest private media technology companies, likely to have the biggest impact on the industry.

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MirriAd Secures £2 Million Funding to Accelerate Deployment of Embedded Advertising Solutions

Oxford Technology Enterprise Capital Fund Joins Existing Funding Partners.

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Advertising in a multichannel world

MirriAd CEO Mark Popkiewicz argues that industry now needs to target consumers on their platform of choice.

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