MirriAd has been recently named in Library House’s MediaTech top 100 list, which lists Europe’s hottest private media technology companies, likely to have the biggest impact on the industry.

MirriAd CEO Mark Popkiewicz argues that industry now needs to target consumers on their platform of choice.

An overview of the nascent industry of embedded advertising, the alternative to pre-rolls and captions.

Media agency MindShare recently produced a white paper discussing various forms of online video advertising, including interactive ads.

How Microsoft can leapfrog Google by solving the puzzle of how to monetize online video.

With online video sites clocking up vast numbers of viewers, why do so many brands and their agencies seem to lag behind when it comes to getting on board?
Just a few years ago, a management consultant at McKinsey compared the process of viewing images on the web to trying to suck jam through a straw. [...]