IVBE takes this relatively new marketing phenomenon to a totally new level. Whilst others are still using points tracking, effectively just ‘joining the dots’ to embed cut-outs of brand images into existing content – our patented ZoneSense™ technology uses a completely different and utterly unique approach which involves inserting the new brand image pixel by pixel. This directly replaces each individual pixel of the existing content, which means that the new image inherits all of the same characteristics as the original which it replaces.

ZoneSense™ not only places the image into existing content in a truly realistic way, it also scans the content for suitable advertising ‘zones’ at the start of the process and then tracks these, frame by frame. Every pixel is analysed for motion, blur and brightness, so that the newly embedded image looks exactly as if it has always been there. And because the embedding process is fully automated, we can produce minutes of top quality footage in the time it would take our competitors to create just a few seconds’ worth.